Real-world data centralized teams
Expanding the use of RWD requires expertise and leadership.
Critical capabilities of a RWD team
Centralized real-world data teams support the end-to-end evidentiary plan that underpins the brand value narrative throughout its life cycle. Delivering on this plan is challenging intellectually and interpersonally so the traits of the person leading RWD are important.
Learn what role commercial business strategy experience and knowledge across a spectrum of business domains plays in selecting an RWD team lead. See how cross-functional collaboration drives centralized RWD team success when developing a product evidentiary narrative.
Learn more about Optum Life Sciences here.
Related resources
Are You Maximizing the ROI of Your Real-World Data?
Help your organization capitalize on these vital resources using lessons and tools compiled by the Optum life sciences real-world data team.
Is Your Real-World Data Research Ready?
Real-world data can help evaluate the effectiveness of medications and therapies, which is why evaluation should be part of the investment.
Four steps to a RWD enterprise strategy
Lou Brooks, SVP, Real-World Data and Analytics at Optum