Reach more consumers with targeted marketing
Today’s consumers are engaging with providers online, and hospitals must have a strong digital strategy to compete. Find out how John Muir Health shifted to precision marketing in this Optum Forum 2021 presentation.
Watch and learn:
- How John Muir shifted to targeted marketing with advanced segmentation and predictive modeling
- Which campaigns John Muir implemented to engage key consumers in their market
- How precision marketing led to improved campaign performance and ROI
Please complete the form to access the webinar recording.
![Dave Hook](/content/hub5/targeted-marketing/_jcr_content/root/container/container/column_full/col1/column_third/col1/column_half/col1/o4_adaptiveimage.jpg)
Dave Hook,
Executive Director of Marketing, John Muir Health
![Jim Albrittain](/content/hub5/targeted-marketing/_jcr_content/root/container/container/column_full/col1/column_third/col2/column_half/col1/o4_adaptiveimage_cop.jpg)
Jim Albrittain,
Director of Client Management, Optum