Gratitude for Heroism
Optum Serve is proud to recognize female Military Service Members and Veterans.
Recognizing our heroes
At Optum Serve, we believe in recognizing the selfless contributions of female Military Service Members and Veterans. Their service and courage are truly inspirational.
To shine a light on these heroes, LTG (Ret) Patricia D. Horoho, Chief Strategy, Innovation, and Transformation Officer of Optum Health, established the Gratitude for Heroism initiative to recognize and honor them.
Take a moment and nominate your special Veteran or Service Woman to receive a Women of Valor brooch. Drawings will be held monthly.
Honoring Women of Valor
Women have worn brooches throughout history to represent a cause close to their heart. General Horoho partnered with renowned jewelry designer Ann Hand to craft this original piece, filled with symbolism and beauty, to recognize and celebrate the patriotic female Service Members and Veterans across our nation.
Women of Valor brooch and pin
The brooch features a hand-painted enamel forget-me-not flower with purple petals. Purple is a composite of all the military branch colors and symbolizes joint service. At its center, the white pearl represents femininity, loyalty and integrity. The gold-plated center star and letter V on the tips of the leaves stand for Veteran, victory and valor.
Contest Rules
No purchase necessary to enter or win. All Federal, State, local and Municipal laws and regulations apply. Void where prohibited.
- Eligibility – The Gratitude for Heroism, Women of Valor Giveaway (the “Giveaway”) is open to legal residents of all 50 United States and the District of Columbia. Nominees must be at least 18 years old at the time of nomination, and a female Veteran. Nominations may be made at any age.
- Sponsor – the giveaway is sponsored by Optum Serve (the “Sponsor”), 11000 Optum Circle, Eden Prairie, MN 55344
- Agreement to Official Rules – Participation in the Giveaway constitutes full and unconditional agreement to and acceptance of the Official Rules and the decisions of the Sponsor which are final and binding. Winning a drawing is contingent on compliance with the official rules and fulfillment of all the other requirements set forth herein.
- The contest period – Random drawings will be held each month on the 30th of the month after 8:00p.m. ET. The Giveaway program begins on May 1, 2022 at 8:00a.m. ET and ends on the 30th of each month at 8:00p.m. ET. Entries received after 8:00p.m. ET on the 30th of each month will go into the following month’s drawing.
- How to enter – Entries must be made online at OptumServe.com/Nominate. Only one (1) nomination per nominator per month will be accepted. Multiple nominators may nominate the same person, however, multiple entries for the same person from the same nominator in one month will be void. Entries do not roll over month to month, so you must be nominated each month to be eligible. All entries become the property of the Sponsor and will not be acknowledged or returned. Stories that are shared as part of the nomination may be used online to promote the program.
- Random Drawings – Each month a random drawing will be held after 8:00p.m. ET on the 30th of the month. The Sponsor will select one (1) winner at random from among all of the eligible entries that month. The odds of being selected depends on the number of entries received. Entries will roll over month to month for a maximum of twelve months. One randomly selected nominee will receive a Women of Valor pin. Winners will be contacted via email. If Sponsor cannot reach winners after three (3) attempts, a new winner will be selected.
- Media and Promotion - Stories that are shared as part of the nomination may be used online to promote the program. Winners may be highlighted on our website as well as in local or national press, social media or other online media. This may include shared stories or photos. By accepting the giveaway, Winners agree to potential media coverage.