Reach Key Consumers with Targeted Marketing | Optum

Reach more consumers with targeted marketing

Today’s consumers are engaging with providers online, and hospitals must have a strong digital strategy to compete. Find out how John Muir Health shifted to precision marketing in this Optum Forum 2021 presentation.

Watch and learn:

How John Muir shifted to targeted marketing with advanced segmentation and predictive modeling
Which campaigns John Muir implemented to engage key consumers in their market
How precision marketing led to improved campaign performance and ROI

Featured speakers

Dave Hook, Executive Director of Marketing, John Muir Health

Dave Hook, Executive Director of Marketing, John Muir Health

Jim Albrittain, Director of Client Management, Optum

Jim Albrittain, Director of Client Management, Optum

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